@article{oai:nias.repo.nii.ac.jp:00000856,
 author = {藤原, 章},
 issue = {1},
 journal = {長崎総合科学大学紀要, Bulletin of the Nagasaki Institute of Applied Science},
 month = {Aug},
 note = {P(論文), It can be said that it is difficult to realize regional revitalization based on the conventional ideas and actions for regional revitalization in the face of intense regional competition. In order to successfully revitalize the region, we will evolve the existing marketing based on the strategy of securing long-term profits in the region while advancing the concept of customers that contribute to the regional economy from the viewpoint of management and business. It is necessary to utilize “Marketing ”. In other words, it is essential to build a mechanism and system that brings "creating cash" and "circulation" to the region. From now on, it will be the source of regional revitalization that each region breaks out of regional competition and collaborates with customers to create value. Regional activation moves from competition to co-creation．},
 pages = {19--28},
 title = {地域活性化におけるマーケティングの展開},
 volume = {61},
 year = {2021},
 yomi = {フジハラ, アキラ}
}